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Our Story
The name COOGEE comes from one of my favorite beaches in Australia — a place that represents calm, clarity, and a fresh start.
That’s exactly what we bring to your business: a financial fresh start that feels clean, simple, and in control.
Founded in 2023, COOGEE Accounting is a boutique consulting firm helping founders and growing teams fix what’s broken and build what’s next.
We combine accounting expertise with strategic advisory to turn chaos into clarity and numbers into direction.
Our Mission
To help business owners stop reacting to their numbers — and start leading with them.
We go beyond bookkeeping to help you understand the why behind your finances, not just the what.
Whether you’re behind on reconciliations, struggling with cash flow, or need advisory-level insight before your next stage of growth, we bring precision, calm, and strategy to every step.
Our Approach
Fast. Clean. Trusted.
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Speed without shortcuts. We move fast, but accuracy always comes first.
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Hands-on guidance. You’ll never get a spreadsheet drop-off — we explain what’s happening and why it matters.
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Long-term partnership. Once your books are clean, we stay to help you scale confidently.
Every project starts with one goal: to give you numbers that tell the truth — so you can make smarter, faster decisions with confidence.
Meet the Founder
I built COOGEE for founders who’ve outgrown basic bookkeeping but don’t need a full finance department yet. I know how messy books and unclear data can slow down great companies. My mission is to bring clarity, strategy, and calm back to business owners who deserve it.
Joannie brings over a decade of experience across finance, accounting, and operational strategy — with a background supporting e-commerce, luxury, and service-based industries.